History

A continuous evolution between research and beauty

Pink Frogs Cosmetics Srl is a company specializing in contract cosmetics production founded in 1979 as a consolidation of a family business established as early as 1939.
Initially focused on hair care treatments, over time, continuous evolution has led us to increase production capacity and expertise, broadening our expertise within the entire “white cosmetics.”

The origins of the "Pink Frogs"

Pink Frogs is a fancy brand created in the late 1970s for a line of trichological products. The bright colors, typical of the era, resulted in an extravagant symbol chosen specifically as a distinctive element of those years. Later the pink frogs disappeared from the logo, but the name Pink Frogs remained, consolidating its expertise in contract cosmetics.

Pink Frogs Cosmetics Benefit Society Today

Since 1996, the third generation has taken over, a new turning point for the company. The arrival of Matteo Locatelli, a biologist, marks the beginning of a new chapter in the story. To date, much progress has been made: in our Cosmetic R&D Laboratories we develop more than 450 formulas a year, more than 20 million cosmetic products and about 12 million mini perfume vials are made in our production units.
After 45 years, even today our history is still evolving and we are recognized in the contract cosmetics industry as an innovative and always up-to-date company, capable of picking up on future skincare trends and turning them into successful cosmetics .